Ali talks to Write On about how she selects writers for the Paramount + original series. "For a lot of people, it's about the specificity of 'Can they write for my show?' For me, it was a little bit more 'Can they write?'… Some of the writers that we met with, I just loved the concept of their script, and I felt like they could bring that weirdness that we were going to want."
Ali goes into the specifics of what it takes to craft a TV show for tweens. "You can't try to pander… even with kids - they'll smell it from a mile away. For us, it was 'Does this make us laugh? Does it feel true to the show?' We tried not to overthink it."
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