AVID METASYNC AUTOMATES CREATION OF CLOSED CAPTIONING AND SUBTITLING -
Avid, Final Draft and Evertz offer first postproduction workflow for creating closed captioning and subtitling

NAB 2003, Las Vegas, NV (Booth #SL300) - April 6, 2003 - Avid Technology, Inc. (NASDAQ: AVID) today announced the industry's first workflow for automating the creation of closed captioning and subtitling using MetaSync™, Avid's patent-pending technology that allows users to synchronize virtually any kind of metadata with digital video and audio. The Avid® MetaSync technology will work in conjunction with scriptwriting software provided by Final Draft, and ProCap authoring systems from Evertz, to create closed captioning and subtitling directly in the Avid timeline during the editing process. This practice will eliminate the separate step of incorporating this type of information into programs after finalized broadcast masters have been created.

"Governments worldwide are mandating the adoption of closed captioning, and broadcasters have been looking for easier ways to streamline what has traditionally been a labor-intensive and time-consuming process," said Ray Gilmartin, senior product marketing manager for Avid Technology. "Avid offers the perfect solution to meet their needs. Not only do MetaSync, Final Draft and Evertz ProCap make creating closed-captioning and subtitling almost effortless, but the process can now begin before the program is finished, saving producers valuable time as they strive to make tight broadcast deadlines."

To create closed captioning and subtitling, editors using Avid systems import script dialogue directly from Final Draft and align it with the appropriate video content on the Avid timeline. Once editing is complete, both the video and the closed captioning/subtitling information are fed through the Evertz ProCap system and caption-encoder, which insert the captions and subtitles into the final broadcast format, according to industry standards and specifications.

Pricing and Availability
Avid MetaSync comes standard with all current versions of the Symphony™, Media Composer®, Avid Xpress® and NewsCutter® systems, as well as the new Media Composer Adrenaline™, NewsCutter Adrenaline FX, Avid Xpress Pro and NewsCutter XP systems announced today. Final Draft and Evertz ProCap are sold separately and are expected to work with Avid MetaSync to create the automated closed captioning and subtitling workflow in Q2 2003.

For more information about Avid MetaSync or Avid's other products and services, please visit www.avid.com

About Avid Technology, Inc.

Avid Technology, Inc. delivers the solutions that Make, Manage and Move Media™. As a recognized digital standard for professionals who Make the world's media—from video, audio and film to animation, special effects and streaming media—Avid's products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing manufacturer in the world. Building on its award-winning heritage, which includes several Emmy® awards as well as an Oscar® statuette representing the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid Film Composer® system for motion picture editing, Avid is extending its reach by redefining how digital media is shared, stored and distributed. To Manage today's increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid's solutions also empower users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid's end-to-end solutions span the continuum of media creation, management and distribution. The company's corporate headquarters are located in Tewksbury, MA. More information about the company is available at www.avid.com.

About Final Draft, Inc.

Final Draft, Inc. was founded in 1991 to develop a scriptwriting program that allows the writer to concentrate on the creative process and not on Hollywood's stringent formatting rules. Since then, Final Draft has become the Hollywood professional's choice and the world's #1-selling scriptwriting program. As technology changes, the company continues to evolve and adapt its products. Final Draft won the 2000 Golden Satellite Award for Best Interactive CD-ROM.

Final Draft is the software of choice of such industry giants as Alan Ball, Tom Hanks, Oliver Stone, J.J. Abrams and Michael Bay. Television shows such as The Sopranos, The West Wing, Band of Brothers, Sex and the City, and Six Feet Under, feature films such as Titanic, Forrest Gump and any of the Lord of the Rings, Harry Potter and recent James Bond movies are all the results of scripts written with Final Draft.

Final Draft, Inc. also publishes Final Draft AV, the only dedicated multi-column script processor specifically designed for writing commercials, corporate videos, documentaries, presentations, DV shorts, etc.

About Evertz Microsystems Ltd.

Evertz designs, manufactures and markets high quality video, audio and film equipment used by professional production and post-production facilities and television broadcasters worldwide. For complete and detailed product and pricing information, please contact SALES at (905) 335-3700, Fax (905) 335-3573, e-mail: sales@evertz.com or www.evertz.com

© 2003 Avid Technology, Inc. All rights reserved. Product specifications and availability are subject to change without notice. All prices are USMSRP for U.S. and Canada only and are subject to change without notice. Contact your local Avid reseller for pricing information outside the U.S. and Canada. Avid, Adrenaline, Avid Xpress, Film Composer, Media Composer, MetaSync, NewsCutter, Symphony and Make, Manage and Move Media are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. All other trademarks contained herein are the property of their respective owners.